Google along with Paytm Mall will invest Rs.3500-4000 crores in the Future Retail of Kishore Biyani

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Google is looking forward to team up with Paytm mall and invests Rs.3500-4000 crore in the Future retail chains.


https://www.blueweaveconsulting.com/google-along-with-paytm-mall/
Google

According to reports Google wants to join hands with Alibaba backed Paytm mall and form a consortium after which they will be investing around Rs.3500-4000 crore to buy 7-10% stake in the Future Retail chain owned by Kishore Biyani. The consortium will then be pitted against the world’s largest online retailer, Amazon who has also submitted a term sheet to get a similar stake at the Future Retail group.

The Chief Executive of Future group has been exploring various ways to raise funds for a strategic partnership so that it can streamline its operations and increase the profitability as he faces challenges and has to fight other deep-pocketed retail chains like Reliance Retail, Amazon and also Wal-Mart. All the competitors are eyeing the changing demographics of India and a digital economy of $1 trillion by 2025 through their consolidated presence.

In a recent interview taken by ET, Kishore Biyani said he is most likely to close a deal with a foreign investor within the next two months with the backup of a database that has informations of more than 500 million customers who visit his stores annually. The fund will be both on the primary as well as secondary sales basis.

According to BlueWeave Consulting, this merger or teaming up could be a positive one given the changing habits of the customers. More and more people are buying products online which is shifting the shopping structure totally. Thus, during the forecasted period it is highly possible that online shopping growth will increase and for continuing to be in the market, the retails and stores along with other online companies need to form an alliance for a steady continuation of the businesses.

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